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The Gentrifier

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  The Gentrifier  is a free tongue-in-cheek newspaper to be distributed in shops along Redchurch Street, a location notorious for urban gentrification in the heart of London's Shoreditch. By appealing to everyday ‘gentrifiers’ who often blissfully dissociate themselves from the issue, words and images give names and faces to a subject that deeply affects and defines urban dwellers but remains within the confines of politico-economic jargon. Large broadsheet layouts function as posters and self-propagated commentary on the aesthetically-oriented tendencies of the target audience.

The Gentrifier is a free tongue-in-cheek newspaper to be distributed in shops along Redchurch Street, a location notorious for urban gentrification in the heart of London's Shoreditch. By appealing to everyday ‘gentrifiers’ who often blissfully dissociate themselves from the issue, words and images give names and faces to a subject that deeply affects and defines urban dwellers but remains within the confines of politico-economic jargon. Large broadsheet layouts function as posters and self-propagated commentary on the aesthetically-oriented tendencies of the target audience.

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