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London Design Festival

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  The London Design Festival  is an annual event that celebrates London as a world design capital.  The 2016 theme is a typographic solution inspired by the Eames’ belief that  ‘design is in the detail’ . Cropping into words reveals the negative spaces and elegant swashes of the letterforms, creating new compositions and shapes.

The London Design Festival is an annual event that celebrates London as a world design capital.

The 2016 theme is a typographic solution inspired by the Eames’ belief that ‘design is in the detail’. Cropping into words reveals the negative spaces and elegant swashes of the letterforms, creating new compositions and shapes.

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  The Victoria & Albert Museum  is one of the major Festival hubs; large environmental graphics distinguish this event from other ongoing exhibitions.

The Victoria & Albert Museum is one of the major Festival hubs; large environmental graphics distinguish this event from other ongoing exhibitions.

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 This project was completed while employed by  Pentagram  under Domenic Lippa, who has been designing the annual Festival theme since 2007.  Similar work includes  London Design Festival 2015 ,  London Design Festival 2017 , and the inaugural  London Design Biennale .

This project was completed while employed by Pentagram under Domenic Lippa, who has been designing the annual Festival theme since 2007.

Similar work includes London Design Festival 2015, London Design Festival 2017, and the inaugural London Design Biennale.

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