The London Design Festival is an annual event that celebrates London as a world design capital.
The 2016 theme is a typographic solution inspired by the Eames’ belief that ‘design is in the detail’. Cropping into words reveals the negative spaces and elegant swashes of the letterforms, creating new compositions and shapes.
The Victoria & Albert Museum is one of the major Festival hubs; large environmental graphics distinguish this event from other ongoing exhibitions.
The Guide is a big portion of the creative direction and implementation, with more than 200 pages of content designed to guide Londoners around 400+ events and exhibitions hosted throughout the city.